Everyone says the Post-Intelligencer is going "all electronic," but that's manifestly untrue. If there were a secret plan to turn the venerable Hearst paper into a digital flagship, don't you think, maybe, they'd be printing banner headlines every goddamn day saying "It's in the P-I...and it's still going to be in the P-I, online"? They've got 30-odd days to convert their 200,000 or so remaining print readers into online readers, and every day they don't scream "Read it online" is a day lost. No, the only conclusion is that Hearst just don't know what they're doing. Seattlepi.com serves about 4 million unique visitors and 45 million page views each month. But those are electrons, not dead trees. Don Smith, who carries the bizarre title "Interactivity Director," must be tearing his hair out. Doomed. more ›
